There is an emerging trend for high-end, well-known designers to partner up with retailers like H&M or Target, and bring their fashion to the masses. It makes their clothing more accessible, but it can also bring down the perceived value of their brand.
French fashion-house Lanvin, headed by Morrocan-born Israeli Alber Elbaz, is confirmed to collaborate with fast-fashion retailer H+M to launch an exclusive collection. Personally, I am interested to see the design and quality of the clothing so I will definitely be checking it out! The collection hits H&M stores nationwide on Nov. 20.
Read more:
http://www.huffingtonpost.com/2010/09/02/lanvin-hm-partner-for-fal_n_703796.html
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